YouTube Analytics Glossary

The percentage of impressions that result in clicks. CTR = Clicks / Impressions. Higher CTR means your title and thumbnail are working.

Revenue earned per 1,000 views. Includes all revenue sources. RPM = Total Revenue / (Views / 1000).

A video significantly outperforming the channel's typical metrics. Outliers indicate content that's resonating unusually well with audiences.

The number of times your video thumbnail was shown to viewers. More impressions mean more chances to get clicks.

Total minutes viewers spent watching your videos. A key factor in the YouTube algorithm's promotion decisions.

The average length viewers watch your videos. Higher = more engaging content. Compare to video length for percentage retained.